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| Nokia missing target? |
Nokia the world's Largest mobile phone vendor since 13 year's is in a smudge due to it's losing market in the smartphone area and other issues. Still Nokia is judged to be stable and has garnered enough faith in it's past customers that it has the chances to bouncing back and gain a considerable amount of market share.
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| Falling charts, Nokia needs a magic to turn around the figures. |
The emerging markets are still dominated by basic phone user's rather than smartphone user's and Nokia is still a leader in the basic phones used in the emerging countries today, but the days are limited as the latest android data shows that of 1million daily android activation on various devices, more than 50% of the activation is done from emerging markets like India,Brazil,etc.
The smartphone market is seeing a lot of companies launching new high-end handsets day-in and day-out, to stay ahead Nokia also released two new phones in it's Lumia series 920 and 820 based on Windows phone operating system.
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| Nokia and Microsoft. Is a new miracle round the corner. |
Nokia along-with Microsoft is targeting a large number of user but the experts are a little skeptical about any huge changes due to a massive android user-base, further user's are also interested in tasting the Android pie.
Nokia recently released it's Quarter 2 2012 interim report which shows further decline in handset sale.
Worldwide Mobile Device Sales to End Users by Vendor in 2Q12 (Thousands of Units)
Company
|
2Q12
Units
|
2Q12 Market Share (%)
|
2Q11
Units
|
2Q11 Market Share (%)
|
| Samsung |
90,432.1
|
21.6
|
69,827.6
|
16.3
|
| Nokia |
83,420.1
|
19.9
|
97,869.3
|
22.8
|
| Apple |
28,935.0
|
6.9
|
19,628.8
|
4.6
|
| ZTE |
17,936.4
|
4.3
|
13,070.2
|
3.0
|
| LG Electronics |
14,345.4
|
3.4
|
24,420.8
|
5.7
|
| Huawei Device |
10,894.2
|
2.6
|
9,026.1
|
2.1
|
| TCL Communications |
9,355.7
|
2.2
|
7,938.9
|
1.9
|
| HTC |
9,301.2
|
2.2
|
11,016.1
|
2.6
|
| Motorola |
9,163.2
|
2.2
|
10,221.4
|
2.4
|
| Research In Motion |
7,991.2
|
1.9
|
12,652.3
|
3.0
|
| Others |
137,233.4
|
32.8
|
152,989.70
|
35.7
|
| Total |
419,007.90
|
100.0
|
428,661.15
|
100.0
|
Source: Gartner (August 2012)
Worldwide Mobile Device Sales to End Users by Operating System in 2Q12 (Thousands of Units)
perating System
|
2Q12
Units
|
2Q12 Market Share (%)
|
2Q11
Units
|
2Q11 Market Share (%)
|
| Android |
98,529.3
|
64.1
|
46,775.9
|
43.4
|
| iOS |
28,935.0
|
18.8
|
19,628.8
|
18.2
|
| Symbian |
9,071.5
|
5.9
|
23,853.2
|
22.1
|
| Research In Motion |
7,991.2
|
5.2
|
12,652.3
|
11.7
|
| Bada |
4,208.8
|
2.7
|
2,055.8
|
1.9
|
| Microsoft |
4,087.0
|
2.7
|
1,723.8
|
1.6
|
| Others |
863.3
|
0.6
|
1,050.6
|
1.0
|
| Total |
153,686.1
|
100.0
|
107,740.4
|
100.0
|
Source: Gartner (August 2012)
Nokia quarter 2 2012 interim report could be accessed here:-Nokia interim report of Q2 2012
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| Is Lumia gonna Luminate the darkness for Nokia??? |
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