Friday, 5 October 2012

A report of the Confederation of Indian Industries about the Indian the consumers differ here from other part of the world

The confederation of Indian Industries(CII) along with the Boston Consulting Group(BCG) have recently presented a report which 
examines in detail the shape and size of consumption expenditure in India, and its expected evolution over the next decade. While India’s robust consumption growth presents attractive opportunities for companies, its unique diversity and variety makes it challenging to capture these opportunities. Towards that end, this report presents a framework and approach on how to de–average the opportunity to better segment consumers and effectively understand their buying preferences.

It takes an in–depth look at how these consumer segments shop for key categories of food and groceries, consumer durables and apparel. This has been achieved through an extensive on–the–ground consumer research covering a broad cross–section of over 12,500 consumers across segments in India. This report highlights key trends — both in stated consumer preferences, as well as in the actual execution of the purchase decision — and the resulting implications for companies that sell to consumers in India.

The Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry-led and industry-managed organisation, seeking to play a proactive role in India’s development process. The organisation works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and c
onsultative processes. The confederation is headquartered in New Delhi.

The Boston Consulting Group (BCG) is a global management consulting firm with 77 offices in 42 countries. It is recognized as one of the most prestigious management consulting firms in the world.It is one of only three companies to appear in the top 15 of Fortune's "Best Companies to Work For" report for seven consecutive years. In the 2011 and 2012 lists, BCG is listed as the second best company to work for, and is the only top-tier consulting firm to appear in the top 100. BCG is also the only firm to have been listed every year in Consulting Magazine's "Best Firms to Work For" list, since the magazine's inception in 2001.

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